Investor In Customers

Investor in Customers (IIC) is a specialist customer experience (CX) agency. Helping organisations increase their profitability by improving customer retention and acquisition through enhancing the experience they provide to their customers and the engagement they have with their employees. We do this by analysing the gaps between what senior leaders believe should be delivered; what employees think they are providing and customers perception of what they receive. Culminating in a detailed report highlighting shortfalls in CX and an action plan to close those gaps and put improvements in place. Rewarding successful organisations with IIC’s unique customer excellence award.


Business Strategy

Change Management

Culture Transformation

The Solution


Helping you grow your business through enhancing your customer experience.

Our in-depth assessments provide you with a detailed diagnostic and clear action plan to help you benchmark and improve your customer experience – vital in the fight for differentiation, retention and new business in the ‘Age of the Customer’. Being IIC accredited is independent verification and proof that you treat your customers exceptionally well. We help you develop a competitive advantage by ensuring your customers stay longer, buy more, and say positive things about you.