Investor in Customers (IIC) is a specialist customer experience (CX) agency. Helping organisations increase their profitability by improving customer retention and acquisition through enhancing the experience they provide to their customers and the engagement they have with their employees. We do this by analysing the gaps between what senior leaders believe should be delivered; what employees think they are providing and customers perception of what they receive. Culminating in a detailed report highlighting shortfalls in CX and an action plan to close those gaps and put improvements in place. Rewarding successful organisations with IIC’s unique customer excellence award.