Award-winning Marketing & Communications strategist with over 25 yrs experience and a demonstrated track record of driving positive perception, audience engagement, market positioning, and lead generation improvements for top technology organizations such as Microsoft, SAP Concur, Logitech, and Motorola.
Extremely skilled at increasing global brand awareness for consumer technology (e.g. gaming, mobile device, personal computing, wireless) and B2B enterprise software developers—including the leadership of initiatives targeting specialized audiences such as small-to-mid-size (SMB) business owners, software developers, entrepreneurs, and diversity groups.
Versed in developing Executive platforms, including speech writing, and fluent in leveraging modern digital and traditional media channels to effectively promote the corporate story—creating a consistent voice across podcasts, blogging, vlogging, videocasts, Instagram, YouTube, and other social media platforms.
- Content Strategy & Development
- Audience Activation
- Experiential Marketing
- Interactive & Digital Storytelling
- Social Media / New Media Campaigns
- Influencer Marketing
- Executive Speech Writing
- Events Management
- Fortune 500 Account Management
- PR Team Leadership & Mentoring
- Strategic Messaging / Positioning
- Media & Analyst Relations
- Crisis Management / Communications
- Branding & New Product Launches
- Analyst Relations